Giving Levels

Giving levels transform a donation amount into a meaningful action. Instead of asking donors to give $50, you ask them to "Sponsor 1 Iftar Box" or "Fund a Student's Textbooks." Each level has a dollar amount, a title, an optional description, and an optional goal — turning the giving experience from a transaction into a story.

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How Levels Differ from Amounts#

Giving amounts are simple numbers: $25, $50, $100. Giving levels wrap those numbers in context. A level titled "Community Builder" at $250 with the description "Helps furnish one room of the new masjid" gives donors a tangible connection to the impact of their gift. This contextual giving often results in higher average donations because donors are choosing outcomes, not just numbers.

Each frequency can independently use either amounts or levels. You could use giving amounts for one-time donations (where speed matters) and giving levels for monthly donations (where the commitment benefits from a narrative).

Core vs Additional Levels#

Levels are split into two tiers that appear on different surfaces:

• Core levels (1–3) appear on every surface — the website checkout modal, campaign page, StandPro, and Handheld devices. These are your primary giving options and should represent the most impactful choices.
• Additional levels (up to 7 more) appear on campaign pages and Handheld devices only. These extend the range for donors who have more space to browse, without cluttering the checkout modal or StandPro screen.

This split ensures that surfaces with limited space or brief interactions — like the checkout modal overlay and the StandPro kiosk — show only your most important options, while the campaign page and Handheld can offer a fuller range.

Level Details#

Each level communicates through up to four fields:

• Amount — the dollar value of this level
• Title — a short, compelling name like "Iftar Sponsor" or "Masjid Patron"
• Description (optional) — a brief explanation of what the donation funds, adding context and emotional weight
• Goal (optional) — a target count (for example, "10 available") that creates urgency and social proof

Goal Tracking#

When a level has a goal, donors see live progress — "7 of 10 claimed" — which creates urgency and social proof. Goal tracking works especially well for campaigns with physical deliverables or limited sponsorship slots, like iftar boxes, orphan sponsorships, or named rooms in a new facility.

Custom amounts can still be enabled alongside giving levels, so donors who want to give outside your preset tiers can enter any value.