SEO & Sharing

When someone shares your campaign link on WhatsApp, posts it on Facebook, or finds it through Google, the first thing they see is a preview — a title, a description, and an image. These previews are often the deciding factor in whether someone clicks through to your campaign page. SEO and sharing settings let you control exactly what that preview looks like.

Campaign URL#

Every campaign has a unique URL in the format nizam.co/{org-slug}/campaigns/{campaign-slug}. You can also use /c/ as a shorthand — nizam.co/{org-slug}/c/{campaign-slug} — for shorter, more shareable links.

The campaign slug is the customizable part — for example, emergency-aid-for-gaza or ramadan-2026. Slugs are unique within your organization and are automatically formatted as lowercase with hyphens.

Choose a slug that is short, descriptive, and easy to share verbally or in print. "ramadan-2026" is far easier to tell someone at Jumu'ah than a long, generic identifier.

Search Engine Metadata#

Three fields control how your campaign appears in search results and link previews:

• SEO Title — the headline that appears in search results and when your link is shared on social media. Keep it concise and compelling — it should immediately communicate what the campaign is about.
• SEO Description — 1–2 sentences that appear below the title. Use relevant keywords like "donation," "Zakat," "masjid," or your specific cause to improve discoverability.
• Social Image — the image shown when your link is shared on WhatsApp, Facebook, Twitter, and other platforms. If no social image is set, the campaign falls back to your Content & Media image.

Setting all three — title, description, and image — ensures your campaign looks professional and inviting wherever it's shared. A missing social image means previews show a blank or generic placeholder instead of your campaign's visual identity.